The above title is a question that customers ask themselves all the time, “Do car companies really care about me?” The simple answer is Yes! But a better question is – Do they hear you, known as the “customer’s voice?” Let’s first look at several ways that customers talk to manufacturers in “Manufacturer Talk” so-to-speak… Continue reading
Tag Archives: customer voice
NHTSA (National Highway Transportation Safety Administration) receives complaints when a dealer or manufacturer resolution for their vehicle has not been reached. In the past, vehicle improvements have been based on production and warranty data, and not a huge focus on the “Customer Voice.” Why would a manufacturer not want to hear the customer voice?