Tag Archives: customer voice

Do Car Companies Really Care About Me?

The above title is a question that customers ask themselves all the time, “Do car companies really care about me?”  The simple answer is Yes!  But a better question is – Do they hear you, known as the “customer’s voice?”  Let’s first look at several ways that customers talk to manufacturers in “Manufacturer Talk” so-to-speak… Continue reading

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NHTSA Top 5 Complaint Analysis

NHTSA (National Highway Transportation Safety Administration) receives complaints when a dealer or manufacturer resolution for their vehicle has not been reached.  In the past, vehicle improvements have been based on production and warranty data, and not a huge focus on the “Customer Voice.”  Why would a manufacturer not want to hear the customer voice? 

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